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Exigence

A stimulant that leads to a writer constructing their work.

The writer is in charge of conducting the reason for the text existing when they determine exigence.

Medium

The tool that the writer uses to deliver their writing.

Your choice of delivery will be heavily impacted by your audience and purpose, so those two must be heavily considered.

Genre

The type of literature composition that the writer uses, distinguished by its form and style of content.

The chosen genre is set by the needs of the audience and the impact that the writer desires to have on them.

Purpose

The reasoning or cause that pushes a writer to discuss the topic.

The writer must identify the information that the audience needs to achieve their purpose.

Audience

A specific group targeted by the writer, to inform or persuade them.

Across writing tailored for certain categories or genres, your audience may differ.

Stance

A position that the writer holds in regards to the topic of discussion, that they may try to persuade an audience to coincide with.

Insight on your objective, audience, and theme, and mastering these supports a writer with producing as rhetorical stance.